this is the almost finished product. yes, it is a belt buckle with an inner tube as a belt.

now, in theory, i have everything i need to start selling this stuff. and i’ll do so. first of all i want to say sorry for the bad pictures and my bad photographic skills. they are all taken with my smartphone cam. but this blog isn’t about high end photography an beauty and stuff, right? the product photos for the online shop will be made by real pros, i promise. thanks to the never forgetting interwebz i found 3 of this pictures on my webspace. they are from late 2006 and early 2007. this leads me to the next point.

a little bit about the story behind

in 2006 i experimented a lot with wasted material, mostly out of the bicycle universe, because at this time i was extremely fascinated by fixed gear bikes and old racing bicycles. i restaurated a few of them and built a few fixies. i had a lot of parts flying around in my workshop and didn’t want to throw them into the dumpster. i cutted the first buckle out of 2mm sheet metal by hand and wore the belt a few months here and there, until one day there was an accident right in front of the factory building i lived in at that time. the street had an safety island with two traffic singns on it. a way too fast car shaved them off one night. roadmen fixed the problem the next day and i asked them for the 2 bent signs. they gave them to me. i liked the idea of making a new product out of two wasted materials, which both had something in common. traffic, accidents, gridlock. i took the signs to my friend patrick who have all the fancy cnc machines (bengs modellbau) and milled the first buckles. they even didn’t even made it home, because in the evening we had a party with friends and i gived them all away. all of them liked them a lot - well, maybe because they were for free. hahaha. i then bought 8 signs from a bankrupt building contractor for 24 or 26 €. i made 50 new belt buckles out of them and got 50 inner tubes from a bicycle shop in town. this time they made it home. my ex girlfriend brought oodles of people home into our living space at that time, to cut their hair. we had plenty of space in our loft so a bunch of people sat around on all the sofas and chairs. every now and then somebody found them on the window sill eventually and asked for them. this way i sold 25 - 30 pieces, the other ones we gave away for free. i ended up keeping 8 of them and just forgot about it. by the way, there were only the oval edition, the rectangular one is new. and here we are now, i have the other parts of my business up and running and they came into my mind again.

plans for tonight

as i haven’t really got an fixed abode and reside most of the time partly at my parents house and partly on the road (friends couches, hostels etc.), i carry all my possessions with me almost all the time. so i decided to stay at a friends dwelling place in bielefeld until i leave for berlin on tuesday. tonight i’ll try to sell a couple of belts on the streets, right out of my backpack. why should i do that, you ask? my goal is to make a minimum of 100 € within 2 hours at least. this will fund a couple of meals at a restaurant or the first budget for marketing and stuff. furthermore i can learn a lot about my product, test reactions, hear what people think about the belts, collect the first questions for the faq section of the shop, discuss on improvements and see what price i could charge. this is also for fun and to improve my hard selling skills. i’ll start with a price tag of 60 € and will bargain like salesmen at oriental bazars. i’ll keep you up to date tomorrow, if i don’t get caught (like almost every time i make those stunts) by plain-clothes police and end up in jail.

what do you think?

about the design, the market potential, the usability? i am thankfull for constructive criticism - even for improvements of the text. maybe my english is horrible and completely incomprihensible, as i only read a lot and talk to people, but usually never write. 


like i announced, today was the day i harvested the second needed material. like you can see, there are bicycle inner tubes. i visited 6 shops in the area of bielefeld. now i have filled the trunk of my car to the brim. 4 of the blue sacs contain maybe 400 - 500 of them. a percentage of them are racing or mountain / bmx bike tubes that i can’t use because of the wrong diameter. anyways, there should be enough now for like 2 - 3 months.
i got them all for free and the shop keepers were all interested in the further use of the tubes, e.g. their waste. i showed them the buckles and checked the reaction, talked and discussed about the idea. nice. two of the shop owners even asked me to keep in touch and eventually buy a few of the belts to sell them to the bicycle fans.
to be honest, this is not really my goal. why, you may ask? it is an unwise act to not sell your own product to retailers, right? well, it might not be unwise! in short: this could kill a huge percentage of my profit margin.

like i announced, today was the day i harvested the second needed material. like you can see, there are bicycle inner tubes. i visited 6 shops in the area of bielefeld. now i have filled the trunk of my car to the brim. 4 of the blue sacs contain maybe 400 - 500 of them. a percentage of them are racing or mountain / bmx bike tubes that i can’t use because of the wrong diameter. anyways, there should be enough now for like 2 - 3 months.

i got them all for free and the shop keepers were all interested in the further use of the tubes, e.g. their waste. i showed them the buckles and checked the reaction, talked and discussed about the idea. nice. two of the shop owners even asked me to keep in touch and eventually buy a few of the belts to sell them to the bicycle fans.

to be honest, this is not really my goal. why, you may ask? it is an unwise act to not sell your own product to retailers, right? well, it might not be unwise! in short: this could kill a huge percentage of my profit margin.

we finished the first couple of prototypes in two designs on a cnc milling machine. these will be used for photographs for the presell shop and as production prototypes for the future manufacturer. i’m pretty happy with the results.

i called dozens of shopkeepers today for the second and last material i need. and here’s the surprise: i’ll get it for free! so i’ll drive around bielefeld tomorrow to harvest tons of the material. by the way, did i mention that i get the stuff for free?

can you guess already, what kind of product i developed?

we finished the first couple of prototypes in two designs on a cnc milling machine. these will be used for photographs for the presell shop and as production prototypes for the future manufacturer. i’m pretty happy with the results.

i called dozens of shopkeepers today for the second and last material i need. and here’s the surprise: i’ll get it for free! so i’ll drive around bielefeld tomorrow to harvest tons of the material. by the way, did i mention that i get the stuff for free?

can you guess already, what kind of product i developed?

just started to mill the first prototypes to check proportions & possibilities. thanks to patrick of bengs modellbau, who is an entrepreneur, investor and a good friend of mine, for the help in the development process. sorry for the bad sound quality.

woke up pretty late today. time for coffee, music and to get serious about todays to do list!

woke up pretty late today. time for coffee, music and to get serious about todays to do list!

escape the cubicle. 10 reasons you should never get a job.  

escape the cubicle. 10 reasons you should never get a job.  

(Source: okay-me-too)

way too much traffic signs on german roads. they cause nothing but confusion and frustration, so i decided to make them one of the materials i need to create my product. who likes stop signs, anyways?

way too much traffic signs on german roads. they cause nothing but confusion and frustration, so i decided to make them one of the materials i need to create my product. who likes stop signs, anyways?

what’s it all about?

i’ll try to show you, how quick and easy it is to create a profitable muse to generate an half- or completely passive income. in the next 10-20 days i’ll go through all the steps necessery to develop a nondigital product, how to find a manufacturer, how to set up a beautyful website to sell it, how to find the right price and how to automate the whole business, so you can chill on the beach while making little to big money.

i’d like to welcome you to follow me on this journey, to see how easy it can be done, to overcome your anxiety and fear of failure, to comment, share, discuss and at the end of the day: to start your own little or big nickel generator.